The leads were always there.
Nobody was watching.
We spent over a decade running ad campaigns for high-ticket businesses and got tired of watching good money disappear into a black hole between the first keystroke and the submit button.
The Problem We Kept Seeing
We’ve managed over $100K in monthly ad spend across 38+ clients. Med spas, dental practices, luxury real estate, high-end service businesses — the kind of companies where a single lead is worth $1,500 to $10,000.
The playbook was always the same: build the funnel, run the ads, optimize the landing page, watch the leads come in. And the leads did come in. But something always nagged at us.
Google Analytics showed the traffic. The CRM showed the submissions. But neither one showed us the people in between — the ones who clicked the form, started typing their name, got distracted, and disappeared. Those people were invisible. And there were a LOT of them.
The Moment It Clicked
We were reviewing a client’s campaign performance and the numbers didn’t add up. We were driving solid traffic. The landing page was converting. But the gap between page views and form submissions was massive — way bigger than it should have been.
That’s when we realized: every analytics platform on the market tracks what happens before the form and what happens after. Nobody tracks what happens during. The form itself was a complete blind spot.
We went looking for a tool that could capture partial form data — names, emails, phone numbers typed but never submitted. The options were either built for e-commerce cart abandonment, required you to replace your forms entirely, or had dashboards that looked like they were built in 2014.
None of them were built for the businesses we work with. So we built one.
What ReCapture Is
ReCapture is a form abandonment recovery platform built specifically for high-ticket service businesses. One script tag on your website. No form migration. No complex setup. The moment someone starts typing into your contact form, we capture it — even if they never hit submit.
You see every lead in a clean dashboard with their name, email, phone number, and the estimated dollar value they represent. Follow up manually, or let ReCapture send automated recovery emails on your behalf.
It’s the tool we wished existed for the last ten years. Now it does.
Founder
Asherton C.
Originally from San Diego, California. Holds a Bachelor's degree in Art & Design with a minor in Marketing and Business. Over 10 years deep in digital marketing and advertising, managing $100K+ in monthly ad spend across 38+ long-term clients spanning med spas, dental practices, luxury real estate, and high-end service businesses.
Equal parts creative and analytical. Fascinated by the intersection of technology, behavioral science, and marketing — the kind of person who reverse-engineers why people do what they do online and builds systems around it. When not building ReCapture, you'll find him exploring emerging tech, reading about human psychology, or figuring out how to make machines do the heavy lifting so people don't have to.
The same obsession with performance and precision that built a career managing campaigns for elite brands is what led to ReCapture — a product born out of seeing the same problem over and over, and finally building the solution.
What We Believe
Every lead matters
You paid for that click. If someone starts your form, you deserve to know about it — whether they finish or not.
Simple beats complicated
One script tag. No migration. No developer needed. If it takes more than 60 seconds to install, it’s too complicated.
Built for real businesses
Not for startups chasing vanity metrics. For businesses where a single recovered lead pays for the entire year of service.
See what your forms are missing
Try the live demo and watch ReCapture capture a lead in real time.